What's In A Name?

Do what?

Seriously. We’re giving our name away.

You’ve got until 12 August to come up our new name and logo. The winner will be chosen by the community and, whatever the winning name is, that’s what we’ll be called.

The Prize

Our fantastic prize has three parts:

You’ll get the regal title of Lord or Lady of our new agency name. We’ll take you to Barcelona to see an exhibition of your work in the “untitled” BCN gallery and then take you to New York to help you recover from all the excitement.

Fancy it? Download the creative brief now and get stuck in.

Why do it like this?

We want to create an agency name that’s owned by more than just a handful of senior managers. In fact, re-naming the agency this way means it will be owned by even more than the agency itself.

One thing we believe is that good ideas come from collaboration. So throughout, we’re going to get our people and clients and thought leaders to join in, contribute and, ultimately, help us choose a winner.